Tuesday, January 9, 2018

Why do we have color preferences?

Clothes shopping, car shopping, a good pair of shoes, what to wear today, everyday we are surrounded by choice of color.

Now, I'm not gonna go into the science of why we see certain colors or the difference between color in light and color in objects and how it all works when we see color. Basically the light of the color is bouncing off our eyes and then we see that color. There's an episode about color on the Magic School Bus show and I'm pretty sure you can watch it on YouTube. Never mind you're not a kid if you're not. It's such a good explanation of how it all works.

Back to choice of color.



Why do we choose certain colors? Why do we like certain colors? Why do we have color preferences?

This gets into the psychology of colors. Why do I like blue? Why does my friend like black? Why do some people find certain colors appealing and others don't?

I often think when I choose a color for clothes or for items like a computer mouse, why do I always look for blue? I like blue but why do I like blue?